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You probably have just published your book. I would venture to guess that you have put a lot of time and passion in order to create a piece of literature to be read by people all over the nation! Getting the attention of consumers though, can be really tough. In this crowded marketplace (there were nearly 300,000 books published in 2007 alone) you MUST take an active approach to let book buyers know that your book exists, on both a national and a local level!

While national media exposure for you and your book is ideal, there is great power in local media exposure as well. Marsha Friedman, Managing Director of Event Management Services Inc, a national public relations firm says that "Building attention for you book on a local level will really grow your fame and recognition as an expert which will benefit your national campaign. Creating as much "buzz" as you can locally will compliment your national campaign to no end and it also gives you invaluable media experience when the national media starts to knock on your door."

The good news is that there are lots of local media that are interested in interviewing authors just like you. As a local resident, you have a jump on the competition as the local media loves local success stories!

So If you want to create solid book "buzz" in your hometown, here are some of Marsha Friedman's recommendation that will help you achieve your promotional goals:

*Book Signings: When it comes to the secret weapon of gaining local exposure for your book, they don't make 'em any stronger than this! At every book signing: Books will be stocked on their shelves after you leave, unless of course you have a sell-out The store will give you free advertising in their customer mailings Highly visible placement of your books in store a week before your signing Employees of the book store will give you valuable third-party endorsements As you can now see, these really are a hidden book promotional goldmine. I strongly suggest doing as many as you possibly can, including all stores that are located within a 100 mile radius. Heck, even get your family and friends to set up signings in their local book stores." So let's get out there and create the buzz that sell the books!

*Radio and TV Interviews : Generally speaking, every city has radio and television programs that have a format for guests. Marsha Friedman adds, "Go on the internet and do some research to see what is available in the local market that you are targeting. Marsha Friedman says, "Look for those with a format for guests and find the contact information for the producer." Then pitch like mad! How many should you aim for? AS MANY AS POSSIBLE!

* Local Newspapers and Magazines: Marsha Friedman says, "When it comes to the print media, at EMSI we find that "Tips" type articles have an extremely high pick up rate with newspapers and magazines. So if your book offers a solution to a problem, then go ahead and work on a tips-type article." Give 6-7 helpful hints and high quality solutions to a common societal problem. Next, identify the newspapers and magazines in your local market, go to their website and find the right "beat" your topic falls in - for example - religious, business, health, lifestyle, etc - and send your article to the journalist that covers that "beat." If there isn't one person in particular that you can identify, "as you'll find in smaller weekly papers" send your article to the editor - in - charge. Write it so that it would be ready for publication!because if it is there is slight chance that they may print the piece "as-is." But since you're a writer, this should not be a problem.

Aim to get as many as humanly possible. If you would like to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Marsha is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha has the ability to get the media attention that you desire without costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.